​The idea was to create a logo that was classic and elegant, and that stood both the test of time and modernity. A secondary logo was created to add depth to the brand. In this instance, the letter “M” in the brand’s name has wavy strokes to represent movement, similar to the way resin looks when it is poured.

​The pattern was created with optical illusions in mind, so as to generate motion in stillness, resonating directly with the brand’s tagline.