CCO and Founder, Paulina Suarez, is Monterrey born but internationally raised, having spent pivotal years in Buenos Aires and London. Her upbringing has given her a competitive edge as it has made for a deeper understanding of Latin American, European and North American cultures. She has had the opportunity to learn from schools such as Central Saint Martins, Parsons, School of Visual Concepts and UDEM. She also represented Mexico in the Design West: Design Unplugged programme which gathered multiple big name designers from agencies such as R2 Design (Portugal), Design Factory (Ireland) and Pentagram (USA).
During her Graphic Design BFA she specialized in Branding and Identity Design, with an interest in illustration and photography. She has an eye for detail and a knack for creating catchy slogans and brand names in both English and Spanish.